— Sentry Financial

An experienced team

with diverse expertise

To forge a better future by serving as a leading provider of capital (and ancillary financial and management services) to companies that provide prosocial goods or services.

— Division Overview

Sentry Financial was founded on June 17, 1986, by two young lawyers who had decided to transition from the practice of law to the business world: Jonathan Ruga and Scott Young. Without office space of their own, Jonathan and Scott relied on the generosity of their friends and mentors, Sudhir Amembal and Terry Isom, who provided a couple of desks and phones in the exercise room of their offices! With a little ingenuity and a lot of effort, the fledgling Sentry found its sea legs in equipment leasing, a booming industry that would soon face widespread collapse, leaving only the strong alive.

Fortunately, Sentry made it through the storm and continued expanding into the three additional divisions it has today: Real Estate (est. 1992), Pantry & Dining (est. 2013), and Media & Entertainment (est. 2015).

— Our Mission

To provide equipment financing, debt, and equity products (and ancillary services) to companies, focusing on meeting their needs and establishing long-term relationships. In that process, we analyze and structure our financings to mitigate the risks and produce reasonable returns.

— Our Core Values

In our interactions with our stakeholders (e.g. customers, employees, partners, vendors, shareholders), we will conduct ourselves in a manner that exemplifies the following values.


Act with integrity, i.e., always do the right thing.


Treat all people with respect.


Be customer-focused, collaborative, and responsive.


Make decisions based on a thorough understanding of the facts.


Maintain our standard of excellence in all facets of our business, including attracting and retaining the best talent and fostering a collaborative and mutually supportive work environment.


Embrace and drive change; plan first, and then act, always keeping the end in mind.


Seek out a diversity of viewpoints and backgrounds and be proactive, creative, and disciplined in identifying opportunities and in finding solutions.


Embrace an abundance (not a scarcity) philosophy; celebrate the success of others.


Adopt a continuous learning and improvement mentality.


Each day, be passionate and determined to succeed, and make the world a better place.

— Our Team

Executive Management

Division Heads

Operations Team

— Community Engagement

Sentry and its management team ascribe to the philosophy that business should be conducted in a humane and sustainable manner, i.e., conscious capitalism, and that one of the primary objectives in life is to help others.  Therefore, the principals of Sentry (and many employees of Sentry) are actively involved in various charitable organizations to which they contribute both time and money. Some of the principals are involved in social causes and the political arena to bring about needed societal change.

In addition, Sentry and its employees participate in fundraising events for various charitable causes, provide food to the Utah Food Bank, and provide support to underprivileged families. Some of the charitable/nonprofit organizations that Sentry or its principals support or are engaged in include:

  • Alliance for a Better Utah
  • ACLU of Utah
  • Boys & Girls Clubs of Greater Salt Lake
  • Community Foundation of Utah
  • David Eccles School of Business
  • Equality Utah
  • Guadalupe School
  • Healthy Environment Alliance of Utah
  • Lawyers for a Better Utah
  • Legal Aid Society
  • The Lightspark Foundation
  • Natural History Museum of Utah
  • Planned Parenthood of Utah
  • The Road Home
  • Ronald McDonald House
  • Rowland Hall School
  • Salt Lake Film Society
  • SJ Quinney College of Law
  • Sundance Institute
  • United Way
  • University of Utah
  • Utah Film Center
  • Utah Food Bank
  • Utah Pride Center
  • Voterise
  • Westminster University
  • YWCA of Utah

Are you interested in our services?
Please feel free to reach out.