— Sentry Financial

Furthering Accessibility

to Healthy Food.

In Sentry Pantry & Dining, our vision is to be a premier value-add investor in the healthy fast casual restaurant market and, on an opportunistic basis, in the healthy food manufacturing market; our mission is to make investments in small and/or early stage healthy-oriented food companies and to provide services and capital to facilitate their growth.


— Division Overview

In 2015, we made an investment in the healthy food manufacturer industry. Better Body Foods was conceived by Steve Richards, an entrepreneurial lawyer who foresaw the market opportunity and, at the same time, desired to build a company that provided healthy food to our communities. Better Body Foods began as a single product company (agave) and has since expanded its product line to over 20 products, including PB Fit (peanut butter powder), LIVfit Superfood (blends, plant protein, smoothies, cacao powder, baobab powder), coconut products (oil, flour, vinegar, and sugar), and cooking oils (avocado, omega-3, and chia seed). The company sources its products from countries across the world and sells to large warehouse clubs, grocery stores, and health food stores.

In 2016, we made an investment in the healthy food restaurant industry, now our primary focus. Pulp Lifestyle Kitchen is the brainchild of Thomas and Kammi Kreitlow and opened in downtown Salt Lake City in September 2015. The key to Pulp’s success is its healthy and delicous menu served up with great customer service. From bowls, salads, sandwiches, and wraps, to smoothies and cold-pressed juices, Pulp offers a fusion smorgasbord for breakfast, lunch, and dinner—for vegetarians and omnivores alike.


— Our Portfolio

Pulp Lifestyle Kitchen

Pulp Lifestyle Kitchen, founded by Thomas and Kammie Kreitlow, is a healthy fast-casual café and juice bar with multiple locations along Utah’s Wasatch Front.

Better Body Foods

Better Body Foods, founded by Steve Richards, is a health food manufacturing company with multiple lines of packaged goods sold in retailers across the world.


— Our Approach

Sentry Pantry & Dining works closely with the founders and CEOs of our portfolio companies to provide strategic planning, research & analysis, legal, accounting, and other services (in addition to capital) to facilitate their revenue and profitability growth and to expand locally, regionally, and nationally.

We focus primarily on early stage companies (typically not startups) which can benefit from capital, but also from services and counsel designed to facilitate growth and avoid many of the challenges that emerging growth companies typically encounter.

We focus primarily on the restaurant segment of the healthy food market because (i) there are fewer barriers to entry than most other segments, e.g., grocery stores, (ii) less capital is required, and (iii) there is significant scalability. In addition, restaurants can be gathering places for communities where people can be nourished both physically and emotionally.

We focus primarily on the restaurant segment of the healthy food market because (i) there are fewer barriers to entry than most other segments, e.g., grocery stores, (ii) less capital is required, and (iii) there is significant scalability. In addition, restaurants can be gathering places for communities where people can be nourished both physically and emotionally.


— Our Pantry & Dining Team

— Learn More:

Will Sentry Invest in My Restaurant?

Pantry & Dining is a relatively new division. We are in the process of refining our specific investment criteria and defining how we can best add value to our portfolio companies. We are utilizing our existing portfolio companies to accomplish those tasks. Until that process has been completed, we are not actively seeking new investments.

Are you interested in our services?

Please feel free to reach out.

Contact Us